Latest Customer Ratings:
Target: Christmas-Friendly
It was very nice this last year in 2009 to see Merry Christmas signs in Targe........
read more
News Updates
11-11-09
The annual Focus on the Family Action "Stand for Christmas"
campaign is set to launch. While some companies are still leaving the word
"Christmas" out of their advertising, many others are showing respect for the
Christmas tradition….many retailers are waking up to the fact that it is more
inclusive to mention "Christmas."
read more
About

Thanks for visiting “Stand for Christmas” by Focus on the Family Action.
We hope you will take part in our customer-focused rate-a-retailer campaign by
posting your ratings and comments. Then, ask your family and friends to add their ratings!
Why Christmas Matters
For millennia, CHRIST has been the reason for the season.
Not only is Christmas a memorable family time – it’s the time when people worldwide celebrate the centerpiece of their faith…Jesus Christ. The Savior of mankind was born in a manger. Do you know the story? Have you experienced this truth?
Read more
Click here to view a message sent to retailers on why Christmas has a place in the public square.
History of "Stand for Christmas"
In response to the secularization of Christmas and the trend of censoring public references to this time-honored holiday, Focus on the Family and Focus on the Family Action began to speak out on the issue in 2007.
We hit a nerve with the public when our 2007 Web video feature, the original “Merry Tossmas”, went viral with more than 2 million downloads!
We soon discovered that citizens across the nation were growing dissatisfied with the tendency of corporations to omit references to "Christmas" from holiday promotions. Many said they preferred to patronize retailers that recognized the reason so many Americans exchange gifts at Christmastime.
Thus, we set out to assist you, the consumer.
In recent years, Focus on the Family has evaluated the advertising of major retailers and assigned ratings based on their level of "Christmas-friendliness." We provided these ratings in an annual shopping guide. The response from consumers – and media outlets – has been remarkable.
This year, we’re excited to present a Christmas campaign with a twist!
We’re placing shoppers in the driver's seat. Through this site, customers can provide feedback directly to retailers and share their experiences with fellow shoppers!
What the public thinks
March 2009 polling from a leading research and consulting firm shows CHRISTMAS IS WELCOME! Read more
------------------------------------------
Visit FocusOnFamily.com and FocusAction.org to read more about these organizations. To contact us, please feel free to do so from one of our FAQs